When the beat drops, healthcare professionals break a leg with their footwork.
The “dancing doctor” is trending on social media as healthcare professionals connect with their audience, share awareness engagingly, and cheer up their patients. The dancing also empowers healthcare professionals to express their personalities, smile, and alleviate steam.
As healthcare professionals have varying personalities and social media goals, there are a variety of healthcare professional social media personas.
Types of Healthcare Professionals
Some knowledge-oriented professionals mostly share medical knowledge. Some offer advice to other professionals in addition to their patients. Although some jazz up their content, most offer pretty stale content. You may rarely find a picture that is not a stock photo or screenshot. They usually do not post any personal or emotional content. They usually present content in boring ways, which is why they have fewer followers. They may also be less likely to interact with you and their followers. Their content is often in striking contrast to that of the Centers for Disease Control and Prevention and the World Health Organization. These leading organizations spread awareness in intriguing ways with colorful, captivating videos, infographics, and posts.
Then, there are the anonymous rebels who mock. They do not care about the status quos or who agrees. They are not afraid of calling out medical experts, those who claim to be “experts, pharmaceutical or insurance companies.
Additionally, there are professionals who become a bit too emotional and fiercely reveal their deepest emotions. They comment on everything. They often have opinions, especially about hot topics. But these opinions are often not well thought through and can come off as unprofessional. They may even seem to contradict themselves as their emotions take control and ebb and flow.
Our favorite social media healthcare influencers are those who share like CDC and WHO and stay ahead of the curve. Their content is often not controversial, frowned upon, or boring. They do not attack or mock. They post their thoughts and explanations for why they think, feel, recommend, behave, or believe what and how they do. They are calm, composed, and professional. They are the professionals we aspire to become like and who we would visit for our own care. They are leaders with charisma. You feel like you resonate with their content. Their content adds value to your life and benefits you.
The Social Media Debate
There is great debate about if healthcare professionals should be on social media and share the content they post. Social media can be a fascinating modern way for healthcare professionals to connect with patients and grow their clientele. On the flip side, social media can damage the reputations of those who seem unprofessional. Healthcare professionals can break Health Insurance Portability and Accountability Act rules and patient confidentiality leading to devastating consequences.
Social media conduct is a thorny issue. Sometimes, the violations are relatively apparent, like Snapchatting patients’ private moments. Whereas other posts may seem benign, friendly, and even beneficial. Yet, still a breach of HIPAA and confidentiality protocol. Like offering condolences before family members are notified, sharing before and after testimonials without permission, or posting selfies with patients without consent.
Healthcare professionals can get fired for posts that may not relate to their job. For example, if they share or are captured in an inflammatory slant or intoxication rage. It is important to remember that what healthcare professionals share on social media and the content shared about them can detrimentally affect their professional careers and the facility at which they deliver care.
If healthcare professionals use social media with restraint, the platforms can transform their careers. Healthcare professionals must assume that their past, present, and future patients and their caregivers, colleagues, supervisors, relatives, friends, investors, and other stakeholders will read their posts. After reading these posts, the stakeholders will decide whether they would like to support the clinic and professionals.
Social Media is a Practice Essential
Have you ever scrolled a professional’s clinic searching for their social media page? Some professionals are influencers. There are those turn us away by their social media. And others who we wonder why they do not feature a public social media handle.
Social media is fundamental to recognizing a professional business in the modern era. Public Instagram, Facebook, Twitter, TikTok, YouTube, and other similar accounts are among the most affordable distribution and marketing techniques.
Healthcare professionals can use social media to:
- Spread awareness
- Facilitate peer support from other patients
- Answer frequently asked questions
- Share reminders
- Update announcements
- Inspire
- Educate about the latest trends and developments
- Survey their audience in intriguing and captivating ways
- Improve the quality of care delivered to patients
- Foster greater transparency to build trust and strengthen positive relationships with professionals and patients
These are a few reasons why we dedicate resources to constantly updating our social media accounts.
To connect with BB Aesthetic on Facebook: https://www.facebook.com/BBAestheticMedicalSpa/
To connect with BB Aesthetic on Instagram: https://www.instagram.com/bb_aesthetic/
