Self Care Is Here To Stay | What You Need To Know About The Lipstick Effect
In recent months news outlets and social media have been bracing us for an economic downturn. We’ve seen the red flags: rapid inflation, soaring interest rates, an indifferent stock market. Yes, these circumstances may bring a wave of justifiable emotions and questions that increase your stress and anxiety levels. Questions such as: When will this inflation ease? Will things ever get better? Will I have enough money to continue to lead my current lifestyle?
But, before you start worrying about what tomorrow might hold, it’s essential for you to recognize that self care is important now more than ever before. In fact, studies have shown women tend to invest more into self care and beauty in a term coined the “Lipstick Effect” to lift their spirits in the face of an economic downturn.
Think of the lipstick effect as almost a coping mechanism where you try to alleviate your financial stressors with treating yourself with small indulgences. Self care and consistently and responsibly treating yourself not only is a positive form of stress relief, but it also betters yourself. We at BB Aesthetic know that self care can bring you the joy and comfort to look and feel your best.
That’s why in this post, you’ll learn all about the lipstick effect psychology, the value in investing in yourself, and why the lipstick effect is essential and also budget-friendly.
The Lipstick Effect Psychology
You may be wondering, what exactly is the lipstick effect? According to Forbes, the Lipstick Effect, or the Lipstick Index, is when during a recession and other stressful economic situations, women tend to purchase products that may seem optional or indulgent in an attempt to lift their spirits without breaking the bank.
Interestingly enough, the lipstick effect can be seen in lipstick sales increasing during signs of economic strife. Lipstick is powerful because it allows you to easily swipe on a bold lip color that can instantly boost your spirits. However, it’s important to note that the lipstick effect does not specifically refer to just lipstick purchases, but can include any type of “small indulgence”, such as your favorite self care service or product.
Another powerful message the lipstick effect brings is that just because there is an economic downturn, doesn’t mean you should compromise on keeping up with your beauty and self care activities. If anything, you should be actively investing in yourself, from getting a facial to lip filler to botox. No matter what treatment you are interested in scheduling, we are here to make you feel comfortable, confident, and beautiful throughout any economic situation.
The Value In Investing In YOU
The lipstick effect psychology proves just how important it is to invest in yourself, no matter the situation. However, even though there are numerous parts of history (besides just the lipstick effect 2022) to support this phenomenon of women indulging in beauty products during an economic downturn, this doesn’t mean we should skip over the common issue that women tend to feel which is women typically treat themselves last.
Whether you are a mother, grandmother, daughter, girlfriend, wife, it’s important to realize that by investing in yourself, you are also recharging yourself to be even better to those loved ones and relationships in your life. This way, you will be able to provide even greater support for those quality relationships in your life during economic hardship.
At BB Aesthetic, we offer a wide range of services, from skin, eyes, lips, and body treatments to treat yourself to look and feel your best self.
With all this talk about economic strife, you need a self care essential like a facial to boost your spirits and revitalize your skin’s health and appearance.
Don’t like seeing smokers lines? We can help with subtle filler or Botox.
Have excess fat or extra skin? Schedule an appointment to get personalized body sculpting treatment.
Self Care Doesn’t Need To Break The Bank
According to Investopedia, the lipstick effect is seen in smaller indulgent purchases that help relieve yourself from financial stressors momentarily rather than breaking the bank. Taking a break to rest and recharge is an essential component of living a balanced, happy lifestyle. That’s why self care is so important, and even better, the lipstick effect shows that self care doesn’t need to break the bank to do so.
At BB Aesthetic, we offer a wide range of products and services that cater to all customers looking to feel their best, no matter their budget. Whether you want a variety of treatments to enhance your look, or just a simple Diamond glow or laser treatment we’ve got you covered.
The Lipstick Effect Confidence You Need Today
There are many things that are simply out of your control, the state of the economy being one of them. This doesn’t mean you have to stop treating yourself. The lipstick effect psychology shows that purchasing small indulgences can help you get through an economic downturn. That’s why we are here to provide the self care products and services you need to look and feel your best.
Want to spread the love with those most important in your life? Check out our range of Gift Certificates at BB Aesthetic so you can help someone in your life embrace their self care and own their lipstick effect 2022 transformation.