Men and Aesthetics
The beauty market is competitive and rapidly growing with an annual growth rate of 4.75%, expected to exceed $716 billion in total revenue by 2025.
The market for male aesthetics is taking off and developing quickly. As many men are shaking the taboo and stigma that surround the industry, men too are looking for treatments that help them appear younger and feel better about their appearance in the social and working world.
Men typically lean towards minimally invasive procedures with little downtime. In years past, waxing was the most popular aesthetic treatment for men, but times have changed. Today, it is more socially acceptable (and encouraged) for men to have cosmetic procedures, including fillers, microdermabrasion, peels, laser treatments, hair removal, and Botox.
Aesthetic Treatments for Men
Men comprise approximately 10-20% of those who pursue nonsurgical cosmetic procedures, particularly for injections of neurotoxins. However, a recent survey conducted by the American Academy of Facial Plastic and Reconstructive Surgery in 2018 suggested 31% of men would consider an aesthetic procedure. In the era of social media, selfies, and concern about health and appearance, this percentage is likely to continue to grow.
Your BB Aesthetic team in Gahanna, Ohio loves empowering men to care for their aesthetic health as they appear younger, fresher, and thrive with more confidence. Let’s review some of the male favorite med spa techniques that are minimally invasive yet highly effective.
Surveys suggest Botox (followed closely by fillers) remains among the most common and popular procedures for both sexes. Botox works by relaxing the muscles in the treatment area and helping reduce the appearance of fine lines and wrinkles that form due to repetitive muscle contraction. Botox treatments can specifically target the areas around the eyes and mouth, such as crow’s feet, smile lines, and forehead wrinkles, helping achieve a more youthful appearance.
While Botox reduces the movement of a particular muscle, dermal fillers fill or “plump” the treatment area. This helps to fill in the lines and wrinkles that have formed due to loss of volume in the skin. Typically formulated using hyaluronic acid, dermal fillers can also fill out the hollow areas in the cheeks and under the eyes.
Microdermabrasion facials are ideal for reducing visible signs of aging, sun damage, or lightening acne scarring. Microdermabrasion can also reduce the appearance of large pores, blackheads, and blemishes.
Microdermabrasion uses a handheld wand to spray tiny crystals on the face, which help to exfoliate dead or damaged skin cells. The same tool uses suction to remove the skin cells leaving behind fresh, healthy, smooth skin.
Chemical peels are used on the face, hands, and neck to improve the appearance of the skin. During a chemical peel, a chemical solution applied to the treatment area exfoliates the old skin leaving behind a smoother, younger-looking layer.
Dermaplaning is also a facial that exfoliates the skin. The dermaplaning process scrapes away the top layer of dull skin cells, leaving a brighter, more youthful complexion. Dermaplaning also enables skincare products to more easily penetrate the skin due to removing the top layer of dead tissue.
Laser treatments address a wide variety of skincare needs. Facial treatments can improve skin appearance by addressing fine lines and wrinkles while tightening the skin. Laser treatments can also remove unwanted tattoos or hair, reduce the appearance of acne scarring, and even help reshape and reduce body fat deposits on the abdomen, love handles, arms, and thighs.
PRP (Platelet Rich Plasma)
PRP therapy uses components from the patient’s own blood (platelets and plasma) to create an injection designed to heal and promote tissue regeneration. Platelets and plasma are the regenerative and protein-rich components of blood. PRP therapy can help improve skin appearance while potentially reversing hair loss and growing new hair.
Facials are spa treatments designed to remove dead skin, so smoother, brighter, younger-looking skin comes to the surface. Enjoying a facial may help reduce the signs of aging, increase blood flow to the face and neck, remove blackheads, reduce razor burn, and hydrate the skin. Your BB Aesthetic professional will help you select a facial based on your skin type, concerns, and healthy skin goals.
The team at BB Aesthetic offers medical spa treatments for everyone who wants to look and feel better about their appearance health. The stigma surrounding men seeking cosmetic and spa treatments continues to erode and remain a concept of the past. Each day more men seek help from providers like Brittney and her team at BB Aesthetic. We can also help you learn more about at-home skin care and ways to maintain the effects of your treatment. Contact us today to learn more about our aesthetic services for men.